James findlay, technology leader for the department for transport and chief information officer of high speed two, shares his thoughts on mapping as a technique to define strategy. Value chain step 2 valuechainvisibleinvisible determine. Nov 14, 2016 this technique is known as wardley mapping, and i highly recommend reading through an introduction to wardley value chain mapping and watching simon wardleys 2014 oscon keynote. Sylvia is a software developer that has worked in various industries with. The pioneers are the innovators, fastmoving and chaotic.
In this case our purpose was going from a creative solutions group a meaningless juxtaposition of words to a provider of utility platforms. Sun tzu john boyd simon wardley the art of strategy steps towards business agility edited and compiled by erik schon. In this chapter, im going to introduce some basic concepts that we will use and. He led the creation of the zimki javascriptbased platformasaservice paas while coo at photosharing service fotango. Map with factors from simon wardleys crossing the river by feeling the stones presentation. A wardley map is essentially a value stream map, anchored on user need, and projected onto a x axis of evolution from genesis to commodity and a y axis of visibility.
Simon wardley is a researcher for the leading edge forum, a global research and thought leadership programme dedicated to helping large organizations reimagine their organizations and leadership for a technologydriven future. This technique is known as wardley mapping, and i highly recommend reading through an introduction to wardley value chain mapping and watching simon wardleys 2014 oscon keynote. Simon wardleys 100day corporate get fit plan for the newlyappointed executive, to help get you into a position from which you can start to learn and talk about strategy. Simon wardley is a speaker at domaindriven design europe 2018. Drawing on examples from heavy engineering projects, to governments, to software companies such as canonical, simon demonstrates how mapping can be used to.
Nov 06, 2019 map with factors from simon wardleys crossing the river by feeling the stones presentation. The art of strategy steps towards business agility. Presentation skills for software developers and other technical professionals. Wardley mapping, a powerpoint template hired thought.
The template is also provided under the creative commons attributionshare alike 3. Steps for mapping a rough guide linkedin slideshare. Nov 26, 2014 simon wardley has articulated and popularized the wardley duncan map, a visual representation of evolution and value for general systems. Nov 01, 2016 simon wardley, now a researcher and speaker with cscs leading edge forum, was one of the early pioneers in the utility computing space. Wardley mapping provides the value of situational awareness to develop a detailed view of the evolving business landscape, with guidance on. Cloud computing according to simon wardley andrew m park. Apr 16, 2014 it was created almost eight years ago by simon wardley a researcher at cscs leading edge forum and james a. Mike ellis tipped me to simon wardley who recently presented at the future of web apps in london. Wardley mapping learn how to map leading edge forum. Goto 2017 why the fuss about serverless simon wardley.
In his book, he describes how dissatisfaction with current methods swot analyses, 2. Simon wardley has a tweet that shows just how common it is to build the same piece of noncore software over and over. The next talk i want to write up from fowa was by simon wardly. Simon is also lead practitioner for lefs wardley maps advisory service which helps client anticipate market and ecosystem developments so they know where to go and why. See more ideas about map, enterprise architecture and how to gain confidence. Those components have a relationship with each other known as position but theyre also evolving. Although computerbased presentations are nowadays an expected standard. I solve business problems, build software prototypes, run workshops and fill. This technique is known as wardley mapping, and i highly recommend reading through an introduction to wardley value chain mapping and watching simon wardley s 2014 oscon keynote. If you continue browsing the site, you agree to the use of cookies on this website. Jul 24, 2015 simon is a regular presenter at conferences worldwide, and was voted as one of the uks top 50 most influential people in it in computerweeklys 2012 and 2011 polls. The further up and right you go the less differentiation you get as the services become more commoditised. Thats one of my favourite topics having survived 25 years of enterprise it.
Wardley mapping is a technique provided courtesy of simon wardley. This is the technology lifecycle as defined by simon wardley. Simon wardley s 100day corporate get fit plan for the newlyappointed executive, to help get you into a position from which you can start to learn and talk about strategy. Canonicals simon wardley, software services manager at the company, talked in his keynote about cloud computing and how there seem to be many definitions of it. See more ideas about map, how to gain confidence and enterprise architecture. Simon wardley, cloud computing why it matters oscon. How to use more open source in your next federal it acquisition. Simon is a seasoned executive who has spent the last 15 years defining future it strategies for companies in the fastmoving consumer goods fmcg, retail, and it industriesfrom canons early leadership in the cloud computing space to ubuntus recent dominance as the. I also tried software purposebuilt for wardley mapping, but it felt rather.
I will definitely use this method whenever possible, alongside microsofts apparently useful presentation software. Simon was an excellent speaker with plenty of enthusiasm and stage presence. Crossing the river by feeling the stones qcon london 2020. Duncan who currently works at gds when they ran a software company in london. We will assume that value is created by meeting the needs of others. A quick route to building a strategy by simon wardley, and thereby licensed under the creative commons attributionshare alike 3. Simon wardley strategy by mapping,crossing the river by. With a short detour to discuss cloud foundry and platform strategy. Nov 23, 2015 wardley mapping is a technique created by simon wardley and james duncan and released under a creative commons licence. You cant innovate like apple pragmatic marketing without question, nearly everyone believes the equation apple innovation is a fundamental truth.
Wardley mapping, a powerpoint template benjamin mosior. The use of topographical intelligence in business strategy. Simon wardley, now a researcher and speaker with cscs leading edge forum, was one of the early pioneers in the utility computing space. Using examples from government and the commercial world, he explores how we can map our. Aug 21, 2016 the decision to act can impact the very purpose of your company the strategy cycle is iterative and its a cycle. Simon wardley examines the issue of situational awareness, explains how it applies to technology. Simon warleys excellent presentation on what drives innovation, and why it is so hard. Simon wardley examines the issue of situational awareness and explains how it applies to technology. The wardleyduncan maps below subdivides the evolution axis to reflect the general evolution and commoditization of open source software. We observe that software naturally evolves through stages, which in a. Jan 19, 2016 you can see why wardley made this correspondence between bimodal it and vcm.
Simon wardley of the csc leading edge forum developed an approach to. Pioneers, settlers, town planners wardley org hacking. Qcon empowers software development by facilitating the spread of knowledge. Simon wardley is a researcher for the leading edge forum, who specialises in the intersection of it strategy and new technologies. Simon wardley has articulated and popularized the wardleyduncan map, a visual representation of evolution and value for general systems.
By being both collaborative and customer focused, our cloud based approach will drive culture throughout the organization. Nov 09, 2017 this presentation was recorded at goto amsterdam 2017 simon wardley researcher for the leading edge forum abstract we live in a competitive world. Presentation skills for software developers and other technical professionals kindle edition by guest, simon. Oct 17, 2015 simon wardley of the csc leading edge forum developed an approach to map evolution of ideas or technology in relation to the value they bring which he shared at amplify festival 2015. Trimodal it doesnt fix bimodal it instead, lets fix slow. But, at any one moment in time, youll have components at all stages and you will need to use a mix of agile, lean and six sigma throughout the project. Download it once and read it on your kindle device, pc, phones or tablets.
Competitive advantage is had where ubiquity and certainty in outcome is least i. The solution they invested in and drove towards involved advanced robotics. This technique is known as wardley mapping, and i highly recommend reading through an introduction to wardley value chain mapping and watching simon. Simon wardley, based in the uk, is a researcher for cscs leading edge forum, a global research and advisory programme that explores new thinking and develops next practice roadmaps that address. Apparently we are living through a time of disruptive. Wardleys crossing the river by feeling the stones presentation. Simon wardley canonical ltd gives his keynote talk, cloud computing why it matters, at the 2009 open source convention oscon. This presentation from 2006 provides some of the rationale for what we now call paas or cloud platforms. Named after simon wardley, former ceo of fotango and later vice president cloud at canonical. This is simons introduction to mapping speech and he is fine form. Simon wardley is a researcher for leading edge forum, a global research and thought leadership programme dedicated to helping large organizations reimagine their organizations and leadership for a technologydriven future. Simon is a regular presenter at conferences worldwide, and was voted as one of the uks top 50 most influential people in it in computerweeklys 2012 and 2011 polls. Industry and technology mapper, business strategist, destroyer of undeserved value. To begin, first take a look at this technique of mapping evolution on the broadest level.
Now, imagine that an insurance company had a problem. Nevertheless, if you want to win a battle then i needed to bring everyone. All of these pieces mentioned and many more are either being commoditized or already have been. Using examples from government and the commercial world, he explores how you can map your environment, identify opportunities to exploit, and learn to play the game. Simon works for canonical and is a bit of an expert on complex systems. Simon is also the lead practitioner for lefs wardley maps advisory service which helps clients anticipate market and ecosystem developments so they know where to go. Nov 24, 2011 simon wardley slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Whether your teams are colocated, distributed, or fully remote, miro provides an engaging, intuitive, inperson collaboration experience with multiple options for realtime or asynchronous teamwork on an online whiteboard. Mar 23, 2020 named after simon wardley, former ceo of fotango and later vice president cloud at canonical. Understanding the terrain the government technology and digital space is an exciting. Focusing on crm, cloud computing, erp and enterprise software. This presentation was recorded at goto amsterdam 2017 simon wardley researcher for the leading edge forum abstract we live in a competitive world.
I gave a presentation at euro foo on the future of 3d printers. This stuff has been well covered by jack clark at the register, former netflix chief. The wardley duncan maps below subdivides the evolution axis to reflect the general evolution and commoditization of open source software. Use features like bookmarks, note taking and highlighting while reading file new presentation.
Simon wardley researcher, leading edge forum speaks on the main stage at springone platform 2017. Im not a true believer in wardley mapping like some people but he make lots of good points about strategy and stupidity of management. Situation normal, everything must change simon wardley. Simon wardley is a researcher for the leading edge forum focused on the intersection of it strategy and new technologies. They had a bottleneck in providing their service to the customer. You can see why wardley made this correspondence between bimodal it and vcm. Simon wardley developed his mapping technique whilst he was ceo at fontango. Simon wardley as a geneticist with a love of mathematics and a fascination in economics, simon has always found himself dealing with complex systems, whether its in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies. Saas, faas, haas simon wardley on open source and the. Evolving enterprise collaboration to digital ecosystems. Miro free online collaborative whiteboard platform. With increasing references to this approach, including the excellent. He has spent the last 15 years defining future it strategies for companies in the fmcg, retail and it industries from canons early leadership in cloud computing in 2005 to ubuntus recent dominance as the number one cloud operating system.
Wardley mapping is a technique created by simon wardley and james duncan and released under a creative commons licence. Trimodal it doesnt fix bimodal it instead, lets fix. The subject was a pretty hot topic at the time and one of the audience that i was fortunate enough to meet was bre pettis who was demonstrating his felttip. Nov 14, 2016 i will definitely use this method whenever possible, alongside microsofts apparently useful presentation software.
Of course, most companies have no map of their environment and so are forced to plummet for a one size fits. The technique provided me with an escape from what simon calls the tyranny of the how, what and when discussions, which often miss the valuable. Whilst that particular presentation isnt up as a video, wardleys slightly older but very similar in content, presentation from oscon 2007 is. To simon wardley, the techniques inventor, strategy can be described using. Wardley mapping, a powerpoint template benjamin mosior medium.
Wardley makes the case that a different type of talent is needed as your productservice. If youre building software than these folks will likely use agiledevops approaches. Value chain step 2 valuechainvisibleinvisible determine what components are required to meet those needs. We will lead a digital first effort of the market through our use of digital transformation and data leaders to build a digital business. Every large system whether a line of business or specific it project contains multiple components. During his presentation, he compares cloud computing to the industrial revolution, the evolution of electricity, computers and customer relationship management software. In 2016, cloud platforms deliver on wardleys 2006 utility. A wardley map is a representation of the landscape in which a business operates. This work is adapted from a quick route to building a strategy by simon wardley, and thereby licensed under the creative commons attributionshare alike 3.
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